Description

Knowledge and ability to maintain company image by applying appropriates public communication techniques

Pengetahuan dan kemampuan mempertahankan image perusahaan melalui penerapan teknik - teknik public communication yang tepat.

Level		Behaviour Indicator
4	Expert
		1	Able to establish and communicate company image corporationally (group) Mampu menetapkan dan mengkomunikasikan imej perusahaan secara internasional dan corporation (group)
		2	Able to establish networking on mass media in national level. Membangun hubungan dengan media masa secara nasional
3	Very Skilled
		1	Comprehend understanding on media relation. Memahami Media relation secara komprehensif
		2	Able to communicate company policy to stakeholders Mampu mengkomunikasikan kebijakan perusahaan pada stakeholders
		3	Able to counter any negative news and make clarification if any news has an impact to company image Mampu melakukan counter news atau klarifikasi terhadap pemberitaan yang mempengaruhi image perusahaan
2	Skilled
		1	Understand on communication psychology. Memahami psikologi komunikasi
		2	Able to build relation with government and non-government institution and regional mass media. Mampu menjalin hubungan dengan instansi/lembaga pemerintahan/non pemerintahan serta media masa regional
		3	Able to process data / information to become a news references. Mampu mengolah data / informasi untuk dijadikan bahan penulisan berita
1	Semiskilled
		1	Understand on communication technique. Memahami Teknik komunikasi
		2	Able to arrange event with mass media. Mampu mengatur acara dengan media massa
		3	Able to handle external information and data as well as internal Mampu menangani informasi dan data secara eksternal dan internal